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2022

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08

Measures for the Management of Medical Wastes in Medical and Health Institutions

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From 2021, Fenjiu's revenue is expected to exceed the 20 billion mark, to March 9, it is expected to achieve revenue of more than 7.4 billion yuan from January to February this year, with a year-on-year growth of more than 35%; It is estimated that the net profit of Fenjiu will be more than 2.7 billion yuan, with a year-on-year growth rate of more than 50%.
From the revenue data of Fenjiu in recent years, it is not difficult to see that the rapid growth of Fenjiu is a reflection of the quality and brand of famous liquor as a strong endorsement. After three years of dormancy, Fenjiu's domestic and foreign markets performed well. Especially, with the steady development of the market in the south of the Yangtze River, the market share has increased year by year, and the product strategy of "focusing on blue and white flowers, strengthening the waist, and stabilizing the Bofen" has become more prominent.
As we all know, in the consumption of Baijiu, the southern market represented by the Yangtze River Delta and the Pearl River Delta has become the main battlefield of high-end consumption. From the marketing layout of "crossing the river" of Fenjiu in early 2019, through the strategy of "crossing the Yangtze River, breaking east China and occupying Shanghai", 35 cities in 5 provinces, including Jiangsu, Zhejiang, Shanghai, Anhui and Guangdong, have been classified as the core market in the south. In the implementation of the high-end product strategy, the high-end Qinghua Fenjiu series, led by Qinghua 30 (Revival Edition), has a good sales trend.
By implementing the rejuvenation strategy, Fenjiu has implemented the "1357+10" marketing strategy in the markets outside the province, and gradually established the marketing organizational structure of "31 provinces and regions+10 directly under the management of the region". The so-called "1357" refers to one Shanxi market, three Shanxi markets around Beijing Tianjin Hebei, Henan Shandong and Shaanxi Inner Mongolia, five potential markets, including Jiangsu, Zhejiang, Shanghai and Anhui, Guangdong, Fujian and Hainan, two lakes, northeast and northwest, and seven opportunity markets, including Sichuan, Yunnan, Chongqing, Guangxi, Guizhou, Jiangxi and Tibet.